181 Johnston Road, Wanchai, Hong Kong
+852 9243-2494
    • Redirect Your Business to a Brighter Future

      Fee-Only Success Driven Turnaround
      Chat with Innovative Directions
      Insert Image Here
    • Seamless Audit with ProactivE Accounting

      Bespoke systems that produce instant analysis and meaningful insights to your business
      Start with PEA Services
      Insert Image Here
    • Effective Material & Products Sourcing

      Resolve ongoing needs for lower cost inputs or newer channels to market with our established network in Asia
      Find out about KY Solutions
      Insert Image Here
    Fact and Metric Based

    Success Fee Structure, Experienced Advisors Aligned to You

    At Innovative Directions, we are purpose-driven turnaround specialists. We produce results, not advice. Unlike other RTS (restructuring turnaround firms) in the consulting profession, we are generally not advisors. We integrate into a leadership role, set profit generating metrics and earn a success fee when clients achieve earnings through our direct efforts. That means our interests are aligned with yours – to lead your business to assured growth, strong recovery or a clean exit.

    Innovative Directions turnaround specialist leadership vision for assured growth

    Accountability

    Our team models on accountability, collaboration and agility. We expect to serve as key business leaders in your company (CEO, CFO etc), responsible for full profit and loss. We treat your money as ours. We do not waste.

    Success Fee Driven

    We structure our fees to align with your success by charging a win-win service fee and a percentage of margin dollars generated when we deliver performance. If our efforts decrease due to unforeseen reasons, we reduce our bill.

    Certified Advisors

    Our senior advisors and alliances possess professional qualifications in corporate directorship, accounting, legal and other licensed services. We bring decades of multinational experience from serving institutions, family offices and private equity.

    Case Studies

    Industry Testimonials

    Completely ran a European Family Office’s exit from Asia to include sales of real estate holdings, restoration of profit from loss to historic high, and winning over $6m USD in breach of contract law lawsuits resulting in 2X target earn out.

    Female Headshot
    Family Office - Wind Down & Exit

    Guided the restructuring of a 300 store outdoor retail company by simplifying its portfolio, pruning underperforming stores, paying off over $5m USD in debt through inventory sales and selling shares prior to the pandemic.

    Male Headshot
    Retail Operations Profitability and Exit

    Restructured the board of directors with sole shareholder to aid in regaining control of the company, diversifying board participation, and implemented both strategic controls and a long term growth plan that resulted in five years of annual double digit profit growth.

    Male Headshot
    Aerospace Materials Company - Board Effectiveness
    Why Choose Us

    ProactivE Accounting means you can focus on running your business

    Seeing your accounting fees escalate while quality of work and meaningful financial support deteriorated? As turn-around professionals in Innovative Directions, we note how fee structure and work quality of forensic and tax folks fall short.  That is why we created ProactivE Accounting (PEA) – to provide full service accountancy with a specialty in re-building financials, getting our clients profit/tax optimized and, as they scale, helping them move accounting functions in-house.

    Our Services

    What We Do

    RTS pie chart showing the allocation of operational overhaul and financial reengineering

    Business Turnaround

    RTS facilitates operational overhaul, financial reengineering, and stakeholder alignment.

    Cost-effective outsourced CFO: Piggy bank icon representing savings and real-time strategy

    ProactivE Accounting

    Your cost-effective outsourced CFO. Rebuild books, identify issues & opportunities real time.

    Supply chain efficiency icon: Ship representing procurement and competitive prices

    Material Sourcing

    Supply chain efficiency and reliable supplier partnerships identify & procure goods at competitive prices.

    Due diligence icon: Eyeglasses and document for thorough investigation of risks and compliance

    Due Diligence

    Thorough investigation of investment or transaction to assess your risks, verify facts and ensure compliance.

    Temporary leadership expertise icon: Skill/Expertise in CEO/CFO transition provides stability

    Interim C-Suite

    Provide temporary leadership (Board, CEO, COO, CFO or GM roles) during transitions, ensuring stability and continuity in the organization.

    Financial legacy protection icon: Hand holding a house for asset preservation across generations

    Estate Management

    Preserve, transfer and grow assets across generations and ensure financial legacy protection.

    Cross-border tax optimization icon: Bill/Money divided in half for deductions and enhanced profitability

    Tax Management

    Specialize in cross-border tax issues. Optimize deductions, credits and structures to enhance profitability.

    Certified US Government contractor icon: Uncle Sam hat for management services and supply in Asia

    USA SAM.GOV

    Certified US Government contractor. Offer management services for entities and NGOs struggling to get supply and support in Asia.

    Our Experts

    Meet the Team

    Phil Krichilsky

    Phil Krichilsky

    President and Founder
    Scott Surek

    Scott Surek

    Chief Strategy Officer
    Johnny Chiou

    Johnny Chiou

    SE-Asia vice president
    Wenjie Li

    Wenjie Li

    North Asia Vice President

    Activate Your Business Potential.

    Let us take the mystery out of critical business turnaround and ProactivE Accounting so that you can improve or exit your business.

    Innovative Directions Logo
    +852 9243-2494
    info@PEA-Services.com

    Locations

    Hong Kong
    Suit 1106-8, 11/F Tai Yau Buliding
    181 Johnston Road
    Wanchai, Hong Kong

    Singapore
    33 Ubi Ave 3, #08-13 Vertex Tower B, Singapore 408868

    United States
    PO Box 1673, Pinedale WY 82941

    Newsletter

    Join our Newsletter! We promise we won’t spam.

    [mc4wp_form id="30"]

    Copyright All rights Reserved. Innovative Directions Limited and its affiliates, like all providers of personal financial services is required by law to inform their clients of their policies regarding privacy of client information. The information in this material is not intended as tax or legal advice.

    Scroll to top