181 Johnston Road, Wanchai, Hong Kong
+852 9243-2494

President and Founder

Phil Krichilsky

About Phil

Turnaround Specialist. Corporate Director.
Social Entrepreneur.

Phil launched Innovative Directions in 1995 as an advisory and innovation service and grew it into an international brand. We also offer services through our affiliated brands PEA Services and KY Solutions. Innovative Directions is a veteran company, and is registered as a veteran owned business in US.

Phil Krichilsky President and Founder

Phil Krichilsky is a highly experienced business executive in the specialty materials, apparel, and distribution industries.  His more prominent roles include successfully serving as Lead Director for Argosy International, an aerospace materials company; CEO of Nexeo Plaschem, a USD$450m international chemical and plastic distributor; Asia President of WR Grace, a global leader in construction chemicals; CEO of Pinova Millennium, a large corporation specializing in beverage and fragrance;  Director/Group CEO for Liwaco Holdings a Swiss-owned, China focused clothing manufacturer and retailer, and multiple executive roles in GE Silicone and Momentive.

Phil’s expertise is in effectively managing profit and loss responsibilities, transforming company’s bottom line, generating revenue ideas, ensuring good corporate governance and implementing cost-cutting procedures. Currently he owns an East-Asia focused turn-around firm that restores profitability and cash to under-performing consumer and industrial businesses, and together with his team work with companies on operational excellence, business improvement and exit. He is also regularly sought after to act as interim or shadow Director/CEOs for select clients.

Phil is a 1988 graduate of the prestigious US Military Academy at West Point and holds Masters Degrees in Business Management from Central Michigan University and in Public Administration from Harvard University.

In addition, he is applying his corporate and leadership experiences into the social sector by helping impact businesses that are struggling to make a profit turn around and scale.

Appointments and Memberships:

  • Hong Kong Institute of Directors
  • The Servicemen’s Guides Association
  • Six Sigma – Master Black Belt/ Quality Leader/ Black Belt
Experience and Expertise

Our Services

RTS pie chart showing the allocation of operational overhaul and financial reengineering

Business Turnaround

RTS facilitates operational overhaul, financial reengineering, and stakeholder alignment.

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ProactivE Accounting

Good systems offer real-time data analysis. Forecast risks and improve processes before issues arise.

Supply chain efficiency icon: Ship representing procurement and competitive prices

Material Sourcing

Supply chain efficiency and reliable supplier partnerships identify & procure goods at competitive prices.

Due diligence icon: Eyeglasses and document for thorough investigation of risks and compliance

Due Diligence

Thorough investigation of investment or transaction to assess your risks, verify facts and ensure compliance.

Temporary leadership expertise icon: Skill/Expertise in CEO/CFO transition provides stability

Interim C-Suite

Provide temporary leadership during transitions, ensuring stability and continuity in the organization.

Financial legacy protection icon: Hand holding a house for asset preservation across generations

Estate Management

Preserve, transfer and grow assets across generations and ensure financial legacy protection.

Cross-border tax optimization icon: Bill/Money divided in half for deductions and enhanced profitability

Tax Management

Preserve, transfer and grow assets across generations and ensure financial legacy protection.

Certified US Government contractor icon: Uncle Sam hat for management services and supply in Asia

USA Sam.Gov

Certified US Government contractor. Offer management services for entities and NGOs struggling to get supply and support in Asia.

Our Approach

Global Scale
+ Diverse Presence

Case Studies

Industry Testimonials

Innovative Directions facilitated our Swiss Family Office’s exit from Asia to include sales of real estate holdings, improvement and sales operating companies, and winning over US$6m in breach of contract law lawsuits resulting their well-deserved 2X target earn out. 

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Liw**o Holdings

Family Office Wind Down & Exit

Innovative Directions guided the restructuring of a 300 store outdoor retail company by simplifying its portfolio, pruning underperforming stores, paying off over US$5m in debt through inventory sales, and selling shares prior to the pandemic. 

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Oz**rk

Retail Profitability and Exit

Phil helped restructured the board of directors with sole shareholder to aid me in regaining control of the company, diversifying board participation, and implemented both strategic controls and a long term growth plan that resulted in fiver years of annual double digit profit growth.

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Ar**sy International

Aerospace Materials Board Effectiveness

Activate Your Business Potential.

Let us take the mystery out of critical business turnaround and proactive accounting so that you can improve or exit your business.
Innovative Directions Logo
+852 9243-2494
ph***************@******************ns.com

Locations

Hong Kong
Suit 1106-8, 11/F Tai Yau Buliding
181 Johnston Road
Wanchai, Hong Kong

Singapore
33 Ubi Ave 3, #08-13 Vertex Tower B, Singapore 408868

United States
PO Box 1673, Pinedale WY 82941

Newsletter

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Copyright All rights Reserved. Innovative Directions Limited and its affiliates, like all providers of personal financial services is required by law to inform their clients of their policies regarding privacy of client information. The information in this material is not intended as tax or legal advice. 

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