Turnaround Specialist. Corporate Director.
Social Entrepreneur.
Phil launched Innovative Directions in 1995 as an advisory and innovation service and grew it into an international brand. We also offer services through our affiliated brands PEA Services and KY Solutions. Innovative Directions is a veteran company, and is registered as a veteran owned business in US.

Phil Krichilsky is a highly experienced business executive in the specialty materials, apparel, and distribution industries. His more prominent roles include successfully serving as Lead Director for Argosy International, an aerospace materials company; CEO of Nexeo Plaschem, a USD$450m international chemical and plastic distributor; Asia President of WR Grace, a global leader in construction chemicals; CEO of Pinova Millennium, a large corporation specializing in beverage and fragrance; Director/Group CEO for Liwaco Holdings a Swiss-owned, China focused clothing manufacturer and retailer, and multiple executive roles in GE Silicone and Momentive.
Phil’s expertise is in effectively managing profit and loss responsibilities, transforming company’s bottom line, generating revenue ideas, ensuring good corporate governance and implementing cost-cutting procedures. Currently he owns an East-Asia focused turn-around firm that restores profitability and cash to under-performing consumer and industrial businesses, and together with his team work with companies on operational excellence, business improvement and exit. He is also regularly sought after to act as interim or shadow Director/CEOs for select clients.
Phil is a 1988 graduate of the prestigious US Military Academy at West Point and holds Masters Degrees in Business Management from Central Michigan University and in Public Administration from Harvard University.
In addition, he is applying his corporate and leadership experiences into the social sector by helping impact businesses that are struggling to make a profit turn around and scale.
Appointments and Memberships:
- Hong Kong Institute of Directors
- The Servicemen’s Guides Association
- Six Sigma – Master Black Belt/ Quality Leader/ Black Belt
Our Services

Business Turnaround
RTS facilitates operational overhaul, financial reengineering, and stakeholder alignment.

ProactivE Accounting
Good systems offer real-time data analysis. Forecast risks and improve processes before issues arise.

Material Sourcing
Supply chain efficiency and reliable supplier partnerships identify & procure goods at competitive prices.

Due Diligence
Thorough investigation of investment or transaction to assess your risks, verify facts and ensure compliance.

Interim C-Suite
Provide temporary leadership during transitions, ensuring stability and continuity in the organization.

Estate Management
Preserve, transfer and grow assets across generations and ensure financial legacy protection.

Tax Management
Preserve, transfer and grow assets across generations and ensure financial legacy protection.

USA Sam.Gov
Certified US Government contractor. Offer management services for entities and NGOs struggling to get supply and support in Asia.
Global Scale
+ Diverse Presence
Industry Testimonials
Innovative Directions facilitated our Swiss Family Office’s exit from Asia to include sales of real estate holdings, improvement and sales operating companies, and winning over US$6m in breach of contract law lawsuits resulting their well-deserved 2X target earn out.

Liw**o Holdings
Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

Oz**rk
Phil helped restructured the board of directors with sole shareholder to aid me in regaining control of the company, diversifying board participation, and implemented both strategic controls and a long term growth plan that resulted in fiver years of annual double digit profit growth.

Ar**sy International
Activate Your Business Potential.
Locations
Hong Kong
Suit 1106-8, 11/F Tai Yau Buliding
181 Johnston Road
Wanchai, Hong Kong
Singapore
33 Ubi Ave 3, #08-13 Vertex Tower B, Singapore 408868
United States
PO Box 1673, Pinedale WY 82941
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